With a lot of popularity on social media and the presence of Virat Kohli, the brand has been a fan favourite for years now.Īt number three is another cult favourite-Mumbai Indians (MI). The team’s brand value grew by 52.3 percent to $195 million in 2023, from $128 million in 2022. This has helped in creating a strong brand identity.įollowing CSK is Royal Challengers Bangalore (RCB) at number two. Reason? Without a doubt the team’s captain MS Dhoni’s cult fan following and five title wins. “The IPL is expected to go global by the next cycle in 2027 on similar lines to EPL, which would further enhance the growth in its revenue from broadcasting rights,” stated the report.Ĭhennai Super Kings (CSK) was the number one IPL franchisee in terms of brand valuation, with $212 million in 2023, witnessing a growth of 45.2 percent from $146 million last year. So far, the media rights have grown at a CAGR of 18 percent, between 20.
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Why owners Diageo gave RCB a free hand to buy a WPL teamĪs per the report, the media rights are expected to further increase during the next cycle. She loves trekking and travelling, experimenting in the kitchen, watching films and reading. Be it at work or home, you will not find her working without her headphones and work playlist. An avid learner, she has completed her PGDM in Journalism from Xavier Institute of Communication and Bachelorâs of Mass Media from Sophia College for Women in Mumbai. Naini is a part of Forbes Indiaâs digital team, also handles Forbes Indiaâs Instagram account and helps plan events. She also emcees at events and moderates panel discussions from time-to-time.
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With five years of work experience, she co-produces Forbes Indiaâs video series âFrom The Fieldâ and hosts the podcast âTeenpreneursâ. Before her stint at Forbes India, she worked for close to a year at Outlook Business. She writes on various topics ranging from innovation and startups to cryptocurrency and agricultureâanything and everything that makes for an interesting story. Naini is a writer at Forbes India, who likes to dabble in storytelling across all forms of media.
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